If one is reading a book, a newspaper or a magazine, and finds a link (URL) containing further information about a subject of interest, one is hardly likely to switch on her/his computer and type the address on her/his browser (Internet Explorer, Chrome, Firefox, Safari, etc.). Why?

• If the address indicated is the home page of a portal, a blog or a website, further research must be done within the site to find the content one is looking for... and that’s definitely not easy!
• If the address indicated is an exact page, it is likely to be too long and difficult to type. This means that one will probably make mistakes while transcribing the address; therefore reaching the content one is looking for, might become a hard challenge!
• If the publication is not brand new (e.g., a book published some months ago, a magazine or a newspaper issued some weeks ago), the web page indicated might not exist anymore, it might have been modified or it might have a different address!

Furthermore, inserting a link to a web page in a digital publication (e-book, DVD-ROM, PDF file etc.) can also be risky because:

• The linked web page might be deleted!
• The linked web page might be modified, or the content of our interest might not exist anymore!
• The linked web page might have its address changed because the website has been renewed, or because the domain has been changed. Moreover, in case of a video posted on YouTube, Google Video, Vimeo, etc., the video might be modified or deleted and re-posted at a new web address (e.g., with new subtitles, translated into another language).

In any of these cases, jotURL keeps all your publications safe, and gives you the power to take control of your links, in order to protect your brand’s reputation. In fact:

• jotURL warns you via e-mail whenever the web page associated with your URL is modified, deleted or replaced. This way you can associate your URL with a new web page on the same subject.
• With jotURL, links on publications never become outdated. If a new article, a new theory or a new video on the subject comes up, you can quote it by modifying the web address associated with the URL indicated in your publication, right away.

Moreover, how many users have seen the Web content you cited in your newspaper, magazine, book or even ebook?
Suppose, if you’re a publisher, you insert a short link (or a QR code) in each page of your newspaper (or at the end of each article), which leads to further info on the Internet. By analyzing and quantifying clicks on such short links you will gain new information about your readers preferences!

Finally, teaching and integrating explanations on school books with on line contents, e.g. videos, articles etc. on the Internet, can be very useful, for instance:

• Science (Physics, Chemistry, Biology, ...): students can make use of virtual labs and museums, experiments, scientific sites, articles and technical blogs when studying scientific subjects.
• Engineering: students can observe agricultural and industrial production processes, as well as the functioning of engines, turbines, power plants, means of transport, means of communication, new discoveries in the field of space and medical engineering.
• Foreign languages: (Italian, French, Spanish, German etc.) students can watch videos in their original language for comprehension and pronunciation exercises.
• History: students can watch videos from recent and old TV programs, in order to set events in their historical background.
• Geography: students can watch TV programs showing the landscape characteristics of certain areas, as well as explaining atmospheric phenomena (rain, wind etc.), earthquakes and volcanic eruptions.
• Music: students can watch videos of operas and orchestral performances, as well as TV programs concentrating on certain music genres.
• Physical education: comparing videos of a sprinter and a marathon runner is helpful to understand the different running styles; the countless videos posted on the net enable the analysis of athletic feats performed by the greatest sport champions.
• Art: the service www.googleartproject.com enables students to explore the most important museums from around the world, by seeing their works of art, and by making a virtual tour of them.
• Interactive Whiteboards: each recommended video can be associated with the jotBar provided by jotURL, i.e. a bar that can contain summary questions on the above mentioned video. This can be useful when teaching with an IWB (Interactive Whiteboard). Questions can appear on the interactive whiteboard either before or after watching the video.

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When one buys any technological device like household appliances, computer parts and peripherals, etc., one might find a very short user guide linking to the company’s website (where the complete guide is usually published) for further info. Moreover, computer parts packaging doesn’t often have enough space for all the related technical specifications.

jotURL gives you the ability to avoid indicating just the home page of your company (whose catalogue may include hundreds of products) and to create, instead, direct links to the web pages of your products through short branded URLs and QR codes. For example, on the label you could insert one or more URLs linking to technical specifications, user guides, product comparisons, on line comparative tests, on line reviews, awards, etc., and you can even insert a QR code next to its correspondent URL, so that technology-friendly customers can access to the related webpage on their smartphone, even before buying the product!

Furthermore, can you safely insert thousands of links on your product’s packaging, in your user guides, instruction manuals or printed marketing materials without putting your brand at risk? In other words, how much links (including their contents) can you monitor at the same time? And how many additional costs do you have to support? Moreover, how do you bridge the gap between the offline (your products, printed marketing materials, etc.) and the online world?

jotURL with its monitor, editor, QR Code and advanced tracking, is the solution.
jotURL gives you the power to monitor thousands of short custom URLs at the same time, with negligible costs, and without any risk for your brand reputation.
Moreover it provides you with amazing geo location stats, down to the city level, which gives you the ability to analyze clicks coming from your printed stuff and to measure the commercial relevance of each custom short URL and QR Code, with an unmatched detail level: a leap forward for your marketing power.

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• Your website statistics cannot cover all of your needs. What about your product’s packaging, your books and ebooks, newspapers, magazines, printed marketing materials, social networks, blogs, emails, presentations, flyers, theses, papers, etc.? The list goes on and on!
• jotURL gives you the power to analyze and quantify this traffic, whether it comes from short URLs or QR codes, and take decisions that were once a shot in the dark!
• This definitely means a leap forward for your Marketing applications, like viral campaigns, geo-referenced marketing and smart labels, basically because it gives you an insight of click statistics that were previously invisible and lets you take decisions based on real data!
• A couple of direct examples:
  
  1. let redcheapclothes.com be a company that creates clothes. Suppose they also have the short domain rcc.to and they use it when launching a new collection, with the following short URLs (managed with jotURL):
  
  
  • rcc.to/collection on their brochures for the stores
  • rcc.to/video for their advertising exposed on billboards
  • rcc.to/label on labels of their collection
  All these links lead to the same web page, showing the fashion show of their new collection. But this time jotURL will tell the marketing division exactly where clicks come from! Combining this with the geo location stats will let the marketing division make better choices for contests, surveys, promotions, advertising, etc.
  
  2. How many users have seen the Web content you cited in your newspaper, magazine, book or even ebook? Suppose you’re a publisher and you insert a short link (or a QR code) in each page of your newspaper (or at the end of each article), which leads to further info on the Internet. By analyzing and quantifying clicks on such short links you will gain new information about your readers preferences!


• More examples about jotURL’s usefulness and applications: events, pull-out competitions, promotions, online marketing surveys and advertising campaigns by furnishing your customers with immediate benefits, online demonstrations, insights about your chain of production, insights about the environmental sustainability of your products, insights about food intolerances and allergies, online video assembly instructions, technical specifications, user guides, product comparisons, on line comparative tests, on line reviews, Awards, related online games for children (in case of toys for example), related or promotional downloadable contents (songs, docs, videos, software, updates, … ), lists of service centers, warranty information, and anything that is useful for customers before and after purchase or that can help to convince your customer to buy the product or to stay in contact with you.

Leverage jotURL’s features:

• to keep track of your URL history on the internet over time with the ability to export it anytime
• to put all your URLs, including their contents, under monitoring
• to get rid of obsolete pages associated with your links
• to track clicks on your links with an amazing level of detail (down to the city level)
• to get real time click metrics
• to edit, update or delete your URLs
• to categorize all your links, using URL groups and sub-groups
• on social networks
• on your website or in your emails

If you’re a social network user, get the best of jotURL:

• to keep track of your URL history on social networks over time with the ability to export it anytime
• to monitor each link you post on your favourite social networks
• to track clicks of links you post on social networks, with an amazing level of detail
• to edit, update or delete your links
• to categorize all your links, using URL groups and sub-groups
• on your website or in your emails
• as an advanced bookmark manager (coming soon).

• Producers of PDO, homemade, biodynamic and fair-trade products, as well as DOC and DOCG wines, often want their consumers to have further information about production techniques, certification info, Awards, the natural ingredients used, the way the food can be cooked etc. As there is not enough space on the label for all these information, they are published on the company’s website and the home page address is indicated on the label. The home page address can be discouraging for users, because they will have to search within the site for the information required (and it’s not always easy!). With jotURL you can connect to the web page required in two ways (which should co-exist):
• through easily transcribable URLs
  
  
  • a URL can directly link to a web page with the recipe of the product you purchased (without having to search the whole site for that page!).
  • Another URL can link to a web page indicating the natural ingredients used and the production technique (e.g., uuu.my/house). This way you can save space on the label.
• through QR Codes:
  
  
  • each URL should be associated with a QR Code (A two-dimensional barcode, readable by smartphones), so that technology-friendly customers can visit the web page with recipes and ingredients from their smartphone, even before buying the product!

Direct links to the download page of open source or free software applications - instead of links to their homepage - can be inserted in books or magazines explaining their relative functioning. Here is a list of available links that will never be deleted by jotURL. Examples:

• uuu.my/ooo direct link to OpenOffice.org
• uuu.my/gimp direct link to The Gimp
• uuu.my/ffx direct link to Firefox
• uuu.my/thb direct link to Thunderbird
• uuu.my/fiz direct link to FileZilla
• uuu.my/abiw direct link to AbiWord
• uuu.my/cdb direct link to CD Burner XP Pro
• uuu.my/irv direct link to Irfan View
• uuu.my/gsu direct link to GoogleSketchUp

How often have you sent long links (URLs) to your friends or collegues inside emails? And how much time did you spend recovering them from your "Sent" folder?

If you need to send links in your emails, please consider some advantages jotURL can provide you with:

• you can shorten your links using a custom alias
• you can access all your links from jotURL’s backoffice and perform advanced searches right away
• you can categorize your links and sort them into groups and sub-groups
• you can track clicks on your links
• you can export all your data (links, URL groups, stats) whenever you want
• you can keep control of all your links, over time
• and much more ...

• Why do many newspapers and magazines simply indicate the address of their home page, and not a specific link, when referring to specific content posted on their websites?  There are two main reasons (apart from carelessness):
• their website was not designed to have easily transcribable links (people won’t type a link that is too long!),
• they have a provisory website and "...a brand new website will be online soon!" (so that they can’t publish a link that will be deactivated in a while).

jotURL is the sulution for such issues:

• with jotURL you can publish links to your website without having to change its structure completely. Moreover, you’ll have short, intuitive, easily transcribable, always updated URLs at your choice. With the ability to track preferences and interests of your users over time. If the linked page is modified, you can act accordingly right away (see Features - Monitor and Editor).

the same system can be used to quote someone else’s site with easy, ad-hoc, always updated URLs!

• You should always indicate the complete address of the web page you want to refer to! This is because if you want to refer to specific content posted on someone else’s website, it is necessary to indicate the complete web address of the page, and not the home page address alone. If you indicate the home page address, further research must be done within the site to reach the goal... and some users might fail in doing so!
• Some paper or digital publications only report the home page address of the site because there are lawyers who have stated, on certain websites, that inserting links to internal pages of a website is illegal. This is nonsense. If it were true, all search engines (Google, Yahoo etc.), as well as 99% of the blogs, would be illegal. Moreover, if redirection were illegal, all redirections services used by Twitter and other social networking sites would be illegal as well.
• In conclusion, the links you publish should always lead directly to the content you are suggesting. Otherwise, they won’t be followed by readers!
• However, transcribing an Internet address is often difficult, in some cases impossible (e.g., this NASA video): http://www.nasa.gov/multimedia/nasatv/on_demand_video.html?param=http://anon.nasa-global.edgesuite.net/anon.nasa-global/ccvideos/sts130_highlights_lores.asx&_id=224549&_title=STS-130%20Mission%20Video%20Highlights&_tnimage=428351main_130_vidhighlights_100.jpg

jotURL solves this issue, in fact it was conceived to publish short, intuitive, easily transcribable URLs (Internet addresses), linking addresses otherwise hard to transcribe on packaging, in books, magazines, newspapers, printed marketing materials, leaflets, posters etc. If the linked page is modified, you can act accordingly right away (see Features - Monitor and Editor).

The same system can be used to quote your own site with easy, ad-hoc, always updated URLs!