There’s no doubt that Facebook is one of the best channels for marketing your products. In their 2018 Internet Trends Report, venture capital firm Kleiner Perkins reported that 78% of respondents aged 18-34 said they discovered a product on Facebook. Majority (55%) of their respondents aged 18-65 bought a product online after discovering it on one of the social media platforms.
A vanity URL is a unique web address that is branded for marketing purposes. A vanity URL takes a long address and converts it into a shorter, customized link, which is coherent with your brand and is more trustable to click.